4/17/2014

iPhone6 sapphire screen or increased costs


Apple iPhone6 ​​Although the listing is expected in the third quarter, but has first heat to ignite the investment market, due to the size of enlarged plan iPhone6 ​​launch 5.5-inch product, the market came Apple intends to raise prices, each priced at $ 100 to reflect the increase in size and specifications enlarge further evolution. Since Apple sapphire material for solid pile moves frequently, if iPhone6 ​​smooth sapphire panel, will bring the outbreak of the sapphire industry growth momentum. Industry bluntly, Apple sapphire panel just a matter of time, Apple is working on testing.
Sapphire factory said that Apple has begun testing polishing sapphire panel sample of about 1 to 20,000. Manufacturers pointed out that the glass panels because Apple supply chain technology and 伯恩光 Lance iPhone6 ​​if Apple introduced the use of sapphire panel high-end models, is bound to purchase due to lack of source material on the market, sapphire plant, said the plant is very likely in Taiwan marketed indirectly into the supply chain. It is understood that Apple intends to launch a limited 10 million sapphire panel high-end models, the estimated monthly demand for materials up to 150 ~ 1,800,000 (approximately 2 inches when production capacity).

Increased costs caused by iPhone6 ​​sapphire screen?
Latest news, Jefferies analyst famous Wall Street investment bank in the latest Apple PeterMisek research report, Apple has begun negotiations with operators iPhone6 ​​will raise the price of $ 100.
PeterMisek said tracking by Apple that Apple is negotiating the price with the intention of the new machine operators, the estimated increase in the $ 100. The initial reply carriers do not agree, but this year no other revolutionary product, this price increase is expected to be very likely to be required operators license.
If the price is really $ 100, then the contract price will be $ 299 iPhone6 ​​(about 1870 yuan), bare metal price $ 749 (about 4,660 yuan), the reason As Apple prices, PeterMisek did not give the analysis. However, the manufacturers have reduced the retail price of the phone, Apple unexpectedly opposite direction, it is difficult to understand, but there are a lot of big companies have the opposite direction with anti-achievement on the world market, such as former Hewlett-Packard, Red Sequoia capital, etc., while Apple is more than the strength of these companies, I believe that such a move naturally has its reasons, but for users, it is not considered good news.

According to previous reports, Apple will be released later this year iPhone6, rumors that this phone has 4.7-inch and 5.5-inch versions. In addition to a larger display, iPhone6 ​​will run iOS8 systems, and the use of thinner design, equipped with Apple A8 processor, TouchID fingerprint recognition sensor, 1GB of memory to run, optical image stabilization in the camera.

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